黄金时代的记忆
传奇

70年代中期,Chopard萧邦改写了品牌制表和奢华珠宝的传统准则,随着女性解放和社会自由化的时代变革而不断发展。萧邦向这段铸就其品牌地位的辉煌历史予以致敬。

经典隽永的Happy Sport腕表

缤纷色彩与奢华品质的碰撞,造就一款极具品牌象征意义的代表作——Happy Sport腕表,它也是被女性收藏最多的腕表之一。作为卡罗琳·舍费尔(Caroline Scheufele)所崇尚“乐享生活”理念的体现,从90年代诞生至今,Happy Sport表款呈现百变风格,彰显休闲时尚风格的宝贵传统,每一款都融入Chopard萧邦联合总裁和艺术总监的精神。Happy Sport腕表代表着女性的独立精神,它奠定了Chopard萧邦在当代制表业中的地位,并继续上演一场由女性担任主角的迷人而隽永的创意秀。Happy Sport,风格永驻。

[music plays] 


(On-screen text: LEGACY) 


(Against a silvery background, the letters of the word LEGACY rain down, each bearing a pattern reminiscent of one of the Happy Sport watches.) 


Overflowing with fearless creativity, an explosion of colors and extravagance, Chopard established iconic watches. 


(Stars sparkle on a black background, different watches with colorful designs and sparkling jewels appear. The stars draw together to form the shape of a timepiece, then the word "Chopard".) 


(On-screen text: FOREVER HAPPY SPORT) 


Guided by a unique family spirit, Caroline Scheufele created an icon in women's watches: Happy Sport. 


(Multiple black and white family photographs flit by and end on a photo of Caroline that zooms in. A flash of white light reveals a Happy Sport watch that forms the "O" in the word ICON.) 


(On-screen text: HAPPY SPORT) 


(Hands reach out, holding or wearing different Happy Sport watches, diamonds dancing within.) 


Instantly recognizable as an original, forever present in our lives, an icon represents a turning point, a step forward, a new horizon, a revolution, a symbolic moment, a pioneer, an advocate. They are forever remembered. 


(Different Happy Sport ads flash by, from old to new, always featuring the watch's dial at the center of the screen.) 


Happy Sport, a pinnacle in women's watches. The watch that sealed Chopard's fate in the world of contemporary watchmaking. 


(The C of the Chopard symbol floats in a starry sky, surrounded by Roman numerals.) 


(A sketch of the Happy Sport watch is covered by many different versions of the watch, in different colors, materials and designs.) 


So popular was the model, it expanded into new territories with new materials, shapes, colors, gem settings and complications. A kaleidoscope of daring and playful variations. 


(Colors, gems, Roman numerals, complications and engravings spin like a kaleidoscope.) 


Caroline's spirit is infused into each creation. 


(Black and white photo of Caroline, one eye covered by her hand adorned with a large sparkling ring.) 


She takes us on a voyage, a journey into her life which would become the universe of Happy Sport. 


(A rose gold pendant with dancing diamonds inside hangs among colorful painted flowers, lilies and orchids, which part to reveal the words "Happy Sport" surrounded by a swirling line of diamonds.) 


Swimming in the deep blue ocean, living out our dreams, seeing La Vie en Rose, speeding through racetracks, going to the moon and back, on adventures to the Arctic, meeting wild animals, walking the red carpet, attending glamorous celebrations, and supporting causes that matter. 


(A series of Happy Sport watches illustrate each of these endeavors. Each year of Happy Sport watches rolls by, and the timeless stainless steel case Happy Sport watch stays in the center while the background changes endlessly, with animations of different dial shapes, hands and Roman numeral designs, then a variety of different watches that fill the screen and zoom out into a photo of Caroline.) 


From its birth in the '90s until today, Happy Sport watches have embodied more than 1,000 variations. The watch most collected by women, reflecting all their facets and splendor. For the love of the Maison and her love of life, Caroline conveys a passion. 


(Caroline sketches on a pad; drawings of the Chopard logo, dancing diamonds and watch face designs appear on a white background.) 


Happy Sport is forever connected to Caroline's joie de vivre, forever filling every woman's heart with pure joy. 


(Caroline laughs and smiles on camera during an interview. Golden hearts appear on the screen and open up to reveal the word "CHOPARD".) 


(On-screen text: Chopard)

“灵动钻石,创造非凡”

卡罗琳·舍费尔(Caroline Scheufele)是品牌的创意灵魂,自幼时就已初露锋芒,开始塑造自己的辉煌人生。她出生于钟表世家,设计的第一款腕表是在幼年时使用铝箔片打造而成的。在青年时期,她徜徉于天马行空的想象力海洋中,设计出一款小丑造型吊坠。小巧灵动的钻石在镂空设计的小丑腹部位置轻快转动。在卡罗琳·舍费尔(Caroline Scheufele)父亲的计划下,工坊秘密制作了这款小丑作品,作为萧邦有史以来的首款Chopard萧邦珠宝作品。这一愉悦灵动的创作很快成为同一时代的父亲们送给心爱女儿的理想礼物,象征着萧邦卓越非凡的珠宝冒险。

"自由无羁的钻石 更快乐"

Happy Diamonds系列的诞生与1970年代发生的社会和文化变革密不可分。从轻盈而自由的瀑布汲取灵感,萧邦制表工坊决定摒弃镶嵌的束缚,赋予钻石以灵动活力:这是当时对品牌制表技艺的一项创新之举。

卡罗琳•舍费尔(Caroline Scheufele)的母亲卡琳女士在首次看到正在制作的经典之作时感叹道:“自由无羁的钻石更快乐”。Happy Diamonds珠宝反映了时代精神:我们不会将珍贵的事物封闭起来!无拘无束,灵动钻石就像佩戴它们的女性一样,更加光彩照人。

自由精神女性

Happy Sport钻石腕表一经推出,其蓬勃生机就透出一股乐享生活的气息。随着钻石与精钢的结合,萧邦制表技艺发生了翻天覆地的变化,现代社会的准则也与时俱进,见证了女性获得一席之地的社会变革。越来越多的女性获得了担任责任职位的机会。她们在家庭、商业和政治领域的影响力不断增长。

这些女主人公需要一种全新的生活方式,她们渴望以自由精神和独立心态管理自己的生活。时尚必须随机应变。Happy Sport灵动钻石腕表正是顺应了这一趋势。起源于运动时尚潮流,它既可搭配牛仔裤和运动鞋佩戴,亦可搭配黑色连衣裙和高跟鞋佩戴。它成为时装秀和红毯秀的座上宾,在女性腕间闪耀熠熠光芒!

奢华女士腕表的重生:1990年代的经典之作

Happy Sport腕表以精巧和谐的设计著称,其复古而极具时代感的魅力持续吸引一众拥趸。因此,卡罗琳·舍费尔(Caroline Scheufele)决定,在近30年后,重新限量发行Happy Sport the First腕表,再现这款非凡钻石腕表的迷人魅力。这款重焕新生的腕表备受期待,仅生产1,993枚,与其杰出的早期表款外观一致:以精钢雕刻的柔美曲线、“鹅卵链”表链和银色表盘,尽显低调优雅,呈现七颗灵动钻石的曼妙芭蕾。这款来自1990年代的钻石腕表,更是属于21世纪女性的经典之作!