Each year since its creation, the Action Innocence Foundation has organized a prestigious Christmas gala during which an auction is held to raise funds.
Launched in Geneva in 1999, the aim of the Foundation is to raise awareness of the dangers of the internet parents, children, adolescents, people with special needs and professionals in their use of screens and Information and Communication Technologies (ICT).
This year, due to the uncertainties linked to the current health measures, seven superb "Christmas trees" created exclusively by major luxury houses and by international artist Leloluce, will be auctioned exclusively online. Joining in the fun and in line with its philanthropical philosophy, Chopard will thus reinterpret a tree and the spirit of Christmas in its own way with a unique, luxurious work of art to be donated to this worthy cause. Managed by Piguet Hôtel des Ventes, the auction will open on November 25 and will be accessible via jepassealaction.org/vente-aux-encheres/. Profits will go to the Action Innocence Foundation "Growing up with screens" project.