After Gardens of the Tropics and Gardens of Paradise, Chopard's new Haute Parfumerie luxury fragrance collection for men - Gardens of the Kings - pays tribute to the most precious, noble and mythical natural ingredient in perfume - oud.
With Gardens of the Kings, for the first time, an entire Haute Parfumerie collection showcases the world's purest and most outstanding oud - Oud Assafi™ from Jalali Agarwood. More precious than gold, Oud Assafi is ethically and sustainably sourced from the sacred lands of Sylhet – the cradle of Indian oud (Al-Hindi) since time immemorial.
Oud, agarwood, the wood of the gods, aloe-wood, calambac, eaglewood, jinkoh and gahara are just some of the names given throughout history to this mythical wood. A fragrant resin produced by a very rare species of Asian tropical tree, Oud Assafi is the finest quality extract of Aquilaria Malaccensis. It is one of the earth’s most precious and expensive oils, produced in very small quantities each year.
By choosing Oud Assafi for Gardens of the Kings, Chopard is showcasing the most exceptional luxury perfume quality and also making an emblematic step in its Journey to Sustainable Luxury Perfumery. A new olfactory and human adventure that supports a unique family know-how, champions an ethical and respectful approach to people and to the environment, and helps the preservation and transmission of the most emblematic and precious olfactory wonder in all of perfumery.
Available worldwide September 2019.